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First-ever AR scavenger hunt on Snapchat

"The new iPhone is here and it deserves the best network." It's one thing to say it and a different one to prove why. So that's what we did for Verizon. 

'Find the 8' was the first AR scavenger hunt done through Snapchat. An activation in 8 cities across the US that gave consumers the opportunity to win the new iPhone 8 if they guessed its secret location and unlocked an AR lens. Every day, Verizon revealed clues that were triggered only in places and moments that showcased the power of the best network.

Fast Co. Design "prepare for a new kind of ad to take over your city"
Refinery29 "a first-of-its-kind scavenger hunt on Snapchat"
The Drum "a la Pokemon Go, the game requires participants to actually visit certain locations in the real world"
The Verge "the hunt does involve some neat features and experiences"

 Shout-out to  Nancy Nystrom  and  Zachary McKinney  who ideated and brought this experience to life. 

Shout-out to Nancy Nystrom and Zachary McKinney who ideated and brought this experience to life.